Modern marketing mediums like television and the Internet have become highly influential over the last decade. However, there is no reason to consider that radio has lost its earlier acceptance and significance. In fact, a popular and catchy jingle on the radio is still very efficient in creating a desirable brand representation in the minds … Continue reading Marketing Through Radio – Is It Still Effective?
With its sublime location, overlooking the calm blue waters of the Adriatic, Dubrovnik is one of the world’s most magnificent walled cities. Now a Unesco world heritage site and Croatia’s most up-market destination, it was once the capital of the wealthy sea-faring Republic of Ragusa (1358-1808). During its Golden Age in the 16th century, it … Continue reading Adventures – Day 8. Expert guide to Dubrovnik (Croatia)