Is Radio Advertsing a Cost or Investment?

Most people, even marketers, accountants and management view advertising as an expense. This is exactly what we have been taught in marketing, management and accounting courses. Many textbooks teach you that a company should budget approximately 10% of its sales for advertising and promotions. I personally think that this is very stupid advice. Pegging your …

Adventures – Day 9. – TOP PHILIPPINE DESTINATIONS

With 7,107 islands, and a coastline twice the length of that of the United States, the Philippines can claim to be Asia's Beach Capital. Enjoy the warm crystal blue waters of both the China Sea and the Pacific Ocean. Mention the Philippines and images of long, white sand beaches and bodies of water blessed with …