You can ask anyone, anything, about internet marketing strategies and techniques and everyone will, without exception, mention SEO techniques. SEO (Search Engine Optimization) or the optimization of the website for displaying on search engines is crucial for the growth and development of your or brand of your client, and when we have this in mind, we understand that we need some SEO techniques and strategies.
There are plenty of SEO tips all around us, and it’s a real challenge to find those who really “work”. We present SEO techniques that will really help you get better results, shape your content the right way, and better rank in Google Search, but also better rank in Google advertising.
Keywords vs. a key topic
So far, SEO has, more or less, functioned by the principle of discovering the key words that are most wanted, but for which there is little published information. This further meant that you will fill in the text you fill with these keywords and, hop, you are at the top of Google search. Of course, this is quite plastic, but you understand the essence.
The good news is that this is no longer necessary! (Thanks to the heavens! Did you also have a problem with the right way to fit the keyword into the text ?!) As everything unfolds, Google, its search and database, so are SEO techniques. Experts advise that instead of keywords, you focus on a topic that covers key words, because in this way you will be more natural, more readable, and more readily able to say what you have, and Google will perceive it the same, and that you have written any text with a loaded key words, that is, will perceive even better!
Of course, you should explore key words and they should guide you, but you do not have to put them into the text at all costs in that form. Dedicate yourself to the key theme and explore it to the smallest details, write the text that will be well optimized, but also useful and interesting to your readers. Remember – good, quality and original content is everything today!
Optimizing old content
Yes, you will now focus on everything you are about to write and each new content will be formatted according to the keyword keyword keyword principle. But what about the content that you have published so far? It can greatly impede you in your progress, of course, if it is not optimized properly.
Once in a year, for example, read old content and optimize it according to current SEO rules.
When we are talking about previously published content, it is likely that it covers certain topics, but runs all the key words that could be associated with it. The good thing is that thanks to the Google Search Console, you can discover which keywords Google brings about these content, which further allows you to improve (optimize) the text so that it complies with all necessary SEO rules.
To discover these keywords, first run Google Search Console, then select “Search Traffic”, and finally click on “Search Analytics”.
Select the “Clicks”, “Impressions”, “CTR”, and “Position” fields, and then select the “Pages” field.
Select the page you want to optimize.
Select “Queries” and “Pages” options should be filtered for the page you selected as the one you want to optimize. Filter keyword by position and look at those that are between 6 and 20 and which you have not used or used to a large extent in your text.
This way you can discover how to improve your text by simply adding specific information, topics, or key words that you dropped in the first hand.
Apart from refining texts in terms of keywords and topics, you should also consider linking within texts. This greatly facilitates Google to find your content and place it in your database. It’s enough to link one of your text with someone else that you wrote a bit earlier, which may be similar to the current one. In this way you should arrange older content once a half year, for example.
The Google Search Console option also helps here! Select “Search Traffic” and then “Internal Links”.
If all the URLs on your site are displayed, click on “Download this table”.
Download this as CSV and copy all URLs (except home address) from the “Target pages” section.
Paste the URL into the “All Pages On Site” section.
Go back to Google Search Console and select the page where you want to check the internal links.
After all internal links appear on the page you are browsing, select “Download this table”. Copy the homepage link and paste it into cell B1, without the last hairline.
Now copy each URL from the CSV file (column “Links”) and paste in the column “Internal Links From Target Page”.
Compare column A and column B. When you encounter “No Internal Link” in column B, this means that pages in column A are not internally linked. When you make sure that all relevant content is linked to this site, analyze all other pages on the site.
After the content on your site, but also the site itself has undergone “makeover,” the order comes to developers who are in charge of “Redirect Management” and sorting the URL of the site structure. Moving from the old to the new page address is very important, and here special attention should be paid to 301 redirects. This is important not to lose ranking and traffic on the site!
As you probably know, if a visitor enters a non-existent site, a “404 error” notification will appear, as the page is not moved.
Accelerated Mobile Pages (AMP)
The literal translation would be “accelerated mobile sites”, and we are not far from the truth if we take into account that we increasingly switch from mobile computers to mobile phones and we want the internet search to work equally quickly and efficiently.
So, these super fast and mobile responsive sites improve the experience of using a mobile device, which means lower bounce rate, but also better positioning on Google. Google likes when the pages both on the mobile phone are fast loading and when users are happy with this experience.
Now that you have dressed up your site, it’s time to promote it to attract as many audiences as possible. Facebook advertising, as well as advertising on other social networks, will help you to better position yourself both on the Internet in general and on Google. It’s important to be active, but do not overdo the amount of posts and invite people to visit your site!
It’s important what users think
The user experience is almost the most important factor when SEO is in question. Google will recognize the content that people view as quality, original, and relevant, so we believe that it’s clear to you what you should do.
Discover your target group, topics that interest them, and learn how to talk to them so that they are interesting to them. Keep in mind that personalization is very important and that every segment of your site must be personal – people “fall” to it. Of course, you also work on communicating with your companions and your audience, show them that behind your brand people are hiding the true blood and flesh with which they can be identified.
Google Analytics can help you find out what content is going on your site, and you may come up with some ideas about how to improve your business and create content.
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