In addition to paid advertising, Project Wonderful also allows you to advertise your store (or site / blog) for free. The system is based on bidding for positions on sites that display advertisements, but often on some sites the positions are not filled, so they are available for free use. The $ 0 bid is limited to a maximum of 2 days, so this bidding system will take you a little longer than when you advertise through a paid campaign, but the price in money is ideal for someone who starts out and has little or no budget
PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting type, or new channel. But staying on top of your budget can be more impactful—and more profitable—than trying out any of these new tactics. That’s why in 2020, I’d love for one of your PPC resolutions to be centered around your budgeting.