5 Tips for Better PPC Budgeting in 2020

PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting type, or new channel. But staying on top of your budget can be more impactful—and more profitable—than trying out any of these new tactics. That’s why in 2020, I’d love for one of your PPC resolutions to be centered around your budgeting.