PERSONAL BRANDING IS A REPUTATION RISK

In the business world, it all comes down to brand. The brand is what is behind the back and giving support. A brand is what people recognize and what they attach to. Many of us strive to have a distinctive logo, a slogan, to strive for simplicity in order to be recognizable and desirable. Recently I came across one great text that says: FORGET TO LOGO! People pay so much attention to forgetting what's really important: A story around a ...