Pros&cons digital vs traditional marketing

With the traditional vs. digital marketing debate going on, let us figure out what is most suitable for the marketing and promotion of your business. Online advertising vs. traditional advertising could seem like a tough decision to make but these pointers will help you make up your mind.   Marketing is that aspect of the …

5 best ways to relax you at the weekend

We spend our working weeks in a frantic race against deadlines and battling an ever-growing to-do list. But while the Monday-Friday haul is all about maximising our productivity and efficiency, weekends should be a time to unwind. The most successful people at work reserve those precious 60 hours for relaxing and re-charging their batteries for the …

The best 64 marketing ideas

Ready to grow your business? Try out these 64 creative marketing ideas: Promote your social media handles, even in person Join in on popular hashtags Create short, engaging Vine videos Pin your site images and graphics on Pinterest Keep tabs on competitors’ social profiles Try urban marketing like flyers, posters, and sidewalk chalk Commission a …

Working weekend: Yes or not !?

Weekends have an almost mythical place in the lives of the working man or woman. Those two days hold so much promise. In those approximate 48 hours, you can accomplish anything: partying, relaxing, sleeping, reading, running errands and so much more. The opportunity to finally achieve something the workweek has prevented is a priceless gift. …

8 compelling reasons why every tourism business needs a marketing strategy

When you think of marketing strategy, I’m sure you start to visualise a big bulky document that sits on the shelf, which makes you feel overwhelmed just thinking about it. When I think of marketing strategy, I see a dynamic plan that is pinned up on my board, which is highly focused, flexible and is …