Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space. Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that ‘beach body ready’ campaign?), but others are actually doing some good, so I’m going to focus on … Continue reading 17 marketing campaigns for women
Modern marketing mediums like television and the Internet have become highly influential over the last decade. However, there is no reason to consider that radio has lost its earlier acceptance and significance. In fact, a popular and catchy jingle on the radio is still very efficient in creating a desirable brand representation in the minds … Continue reading Marketing Through Radio – Is It Still Effective?
Business Life Cycle Your business is changing. With the passage of time, your company will go through various stages of the business life cycle. Learn what upcoming focuses, challenges and financing sources you will need to succeed. A business goes through stages of development similar to the cycle of life for the human race. Parenting … Continue reading The 7 stages of business life cycle
In October 2015 we held our Irrational Economic Summit in Vancouver. The weather was awesome, and the conference went well. Part of the final session was a Q&A with Harry Dent, myself, and Dr. Lacy Hunt. At one point, an attendee asked about bitcoin. I told the audience in no uncertain terms that bitcoin … Continue reading Here are the pros and cons of bitcoin and blockchain
If I tell you I work from home as a freelance writer, you may assume it’s a nice little side hustle to make me feel more productive as a stay-at-home parent. In reality, however, freelancing is my full-time job, and I earn a full-time salary. I’ve been at it for two and a half years and I … Continue reading HOW MUCH MONEY CAN YOU REALLY MAKE AS A FREELANCER?