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Greatest ambush marketing campaigns

Although ambush marketing comes in many forms, the goal is to ultimately draw attention away from one brand using creative means. With a lead or official brand usually being the target, ambushers have become ever more imaginative in their approach to marketing. 1. Rona catches Apple’s paint In Canada, Montreal, Apple had a billboard promoting … Continue reading Greatest ambush marketing campaigns

Fun Easter Marketing Ideas for Business

Easter might be a sacred religious holiday for some. For others, Easter is all about colored eggs, chocolate bunnies, and baskets filled with presents that have kids waking up at 4am to see what they got! It’s also an opportunity for your business to gain a little extra exposure so that you can maximize your … Continue reading Fun Easter Marketing Ideas for Business

Importance of holiday in marketing

Winter holiday preparations are starting earlier and earlier, and not just for retailers, but for all kinds of businesses. If you go online right now, you can book a December cruise to a warm-weather destination or get tickets to the Radio City Christmas Spectacular. Even non-seasonal businesses are affected; for example, if you’re selling business-to-business software, you need … Continue reading Importance of holiday in marketing

Benefits of digital marketing

Internet marketing has become more and more popular nowadays among businesses around the world. After discovering the wide range benefits of internet marketing in promoting products and services online, it has soon become the leading medium for marketing all over the world. Unlike mass marketing, which effectively piques the interest of the local audience by … Continue reading Benefits of digital marketing