In the business world, it all comes down to brand. The brand is what is behind the back and giving support. A brand is what people recognize and what they attach to. Many of us strive to have a distinctive logo, a slogan, to strive for simplicity in order to be recognizable and desirable. Recently I came across one great text that says: FORGET TO LOGO! People pay so much attention to forgetting what's really important: A story around a ...
Once you have created the site, the next step is to deal with social networking and advertising on the Internet. How...
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The competitive landscape for retailers has become much more vast and volatile with the constant onslaught of e-tailers coming to market. That said, there are still tons of tactics available for retailers that can help combat this threat. Here are 30 that are cost effective and will dramatically help your small business stay competitive (not … Continue reading Greatest Retail Marketing & Advertising Strategies
Content is the new currency of the digital era, offering the best and most effective way to reach out and engage with your audience. In this guide, I’ve compiled a list of “secret” approaches to content marketing used by the best marketers with great success. Some of them are so simple, you’ll probably wonder why … Continue reading Top secrets of the Best Marketers
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