5 Tips for Better PPC Budgeting in 2020

PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting type, or new channel. But staying on top of your budget can be more impactful—and more profitable—than trying out any of these new tactics. That’s why in 2020, I’d love for one of your PPC resolutions to be centered around your budgeting.

SEO techniques that really bring good results

You can ask anyone, anything, about internet marketing strategies and techniques and everyone will, without exception, mention SEO techniques. SEO (Search Engine Optimization) or the optimization of the website for displaying on search engines is crucial for the growth and development of your or brand of your client, and when we have this in mind, we understand that we need some SEO techniques and

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Greatest Retail Marketing & Advertising Strategies

The competitive landscape for retailers has become much more vast and volatile with the constant onslaught of e-tailers coming to market. That said, there are still tons of tactics available for retailers that can help combat this threat.  Here are 30 that are cost effective and will dramatically help your small business stay competitive (not …

Top secrets of the Best Marketers

Content is the new currency of the digital era, offering the best and most effective way to reach out and engage with your audience. In this guide, I’ve compiled a list of “secret” approaches to content marketing used by the best marketers with great success. Some of them are so simple, you’ll probably wonder why …